1. Promote the value of local and sustainably raised farm products sold at Charlottesville farmers markets. We increase access to education, reach out to the community, and develop a market currency system.
2. Support all people having access to the healthiest food in the community. Sponsoring the SNAP and Fresh Match nutrition assistance programs, and market currency is a part of our outreach program.
3. Maintain accountability and sustainability of our organization. We are committed to education, fundraising, and financial support to sustain and grow our programs.
4. Support continuing improvements and services to the market community by researching and implementing innovative ideas and programs. Vendors are vital to a market’s existence and character, so Market Central advocates for fair and transparent rules of vendor participation and Market governance, which includes some level of vendor participation in self-governance.
5. Coordinate with other non-profits to achieve maximum results for our stakeholders, and to minimize overlap of services.