Promoting your business is key to reaching your targeted customers and driving sales. This webinar will introduce you to essential promotional methods, including networking, referrals, social media, content marketing, email marketing, and SEO. You'll learn how to identify the most effective techniques for your business and craft a promotional plan that aligns with your goals and customer behaviors. Whether you're just starting out or refining your strategies, this session offers valuable insights to elevate your marketing efforts.

What You'll Learn:

• How to recognize and select promotional methods that resonate with your targeted customers.

• The fundamentals of digital marketing, including SEO and social media advertising.

• Steps to create and implement a successful promotional plan.

*Note: It is recommended, but not required, to attend “Marketing Part 1: Developing Your Marketing Plan” before this webinar.

Presented by SCORE

Register HERE

Many entrepreneurs struggle to sell their products or services effectively, but it doesn’t have to be this way. This dynamic webinar will guide you through building a marketing roadmap that sets your business up for success. Learn how to identify your ideal clients, create a compelling value proposition, conduct competitor analysis, and implement strategic pricing that drives profits. This session, provides actionable insights to help you confidently begin drafting your marketing plan.

Presented by SCORE

Register Here

c-e2 is a casual gathering of learning for entrepreneurs at all stages of venture creation. Get inspired, meet fellow entrepreneurs, share lessons learned, and become a part of Charlottesville’s vibrant and growing entrepreneurial ecosystem.

More Information Here

You have a great business idea, but what is the next step? How do you turn your idea into a great product or service? In this webinar, we show you how to write your "Value Proposition" and use the "Lean Canvas" to capture key ideas, concepts and strategies about your business. When you leave the webinar, you'll be able to draft your own one-page business plan.

All registrants will receive access to webinar materials in advance, and link to the recorded webinar after the live event.

Presented by SCORE

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Discover a variety of tactics you can implement immediately to build your Google authority and be more competitive in search results for your business category. SEO is based on over 200 factors that Google considers to determine your rank position. We’ll focus on those factors most highly weighted by Google and those which we can most directly and effectively influence. Together, we’ll optimize your website, local business listings and social media with a clear SEO strategy to grow your business.

Presented by SCORE Washington DC

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Need to understand the basics about finding funding, types of lending, and finding financing a small business? In this Start Up Toolbox, we cover what to expect from the bank and what the bank will expect of you. We also discuss some of the most common ways to find funding while demystifying and defining some of the types of financing that is available to a startups - so you can make the right choice for your new business and set goals for the future. This class is taught live and on-line.

Presenetd by SBDC

More information HERE

Learn how to develop your unique business Value Proposition, a simple, clear compelling message that states why your product or service is special and worth buying.  

Presented by SCORE Mid-Atlantic

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Some of the most popular reasons to start a business include-having a unique business idea, designing a career that has the flexibility to grow with you, working toward financial independence, and investing in yourself. Prepare to start a successful business: Evaluate your entrepreneurial abilities Marketing strategies Financial resources Legal form of organization Tips to prepare & present your business plan Cybersecurity Tips Not every small business is positioned for success, so you may be in for a real challenge when you decide to take the plunge, ditch your day job, and become a business owner. The stage is often set in the beginning, so make sure you start with a strong foundation.

Presented by SBDC

More information Here

Did you know there is a state agency whose purpose is to help small businesses finance their operations? It's called the Virginia Small Business Financing Authority.

During this interactive discussion you will learn about the various programs that can help to expand, invest in new equipment, or boost your operations of your small business. A representative of the VSBFA will share information about various programs offered by the State of Virginia like loan guarantees, a cash collateral program, child care financing programs, and the small business microloan program,

We will explore how this unique funding option works and how it may be a good fit for your business. Don Jacubec, Regional Lending Manager for the (VSBFA) will be on hand to talk about the program and how it works.

During this workshop, you will:

• Learn the ins and outs of the state-sponsored loan guarantee, child care financing, and micro loan programs.

• Discover the eligible uses for these funds, including equipment purchases, business expansion, and operational costs.

• Understand the application process and key requirements to qualify.

• Get your questions answered by a representative from the state loan program.

If you’re looking to grow your business, don't miss this workshop.

We will be meeting at the Cascades Regional Library, Room B, in Sterling.

Reserve your spot (it's Free) so you don’t miss this opportunity to learn how to unlock financial resources that can make a difference for your rural or agricultural business!

(because this is a live, in-person event there will not be a recording available after this event)

Learn More here

This session will help you understand your business’s financing options and put you in the best position to get the funding your business needs. You’ll learn why businesses borrow, where to turn for funding, and how the lending process works to get you to a smoother, smarter, and often more successful outcome.

Presented by SCORE Mid-Atlantic

Register HERE

This one-hour webinar is designed for small business owners to learn more about credit card optimization, including reducing fees on credit cards and gifts cards.

Key Takeaways:

• Choosing a Processor - What to look for when picking a company to process credit cards.

• Visa/MC Interchange - Find out how the processors get charged and how it affects you.

• Gift Card Programs - Will setting up a gift card program for your business help? If so, learn how to set one up.

• Cash Discounting - Find out how to pass the fees to the cardholder in a way that doesn't break Visa/MC compliance.

By registering for this seminar, you grant UMW SBDC permission to share your contact information with the speaker.

Presented by the SBDC

More information HERE

This session is one of three parts in the Business Foundations Series for new and early stage businesses (1 year or less and $50,000 or less in annual revenue). Each session can be taken in any order. Taking all three provides a better understanding of the core business principals of Management, Marketing and Money. An understanding of these concepts is the foundation of business success and will better prepare you for 1-on-1 advising sessions with your SBDC Advisor.

Business Foundations - Money covers the crucial topics businesses need for sustainability and growth. In this session, you’ll get an overview of the following:

Money: Essential Financial Information for long-term success • Access to Capital • Loans and Grants • Bootstrapping • Investments

Presented by SBDC

More information HERE

Este Curso de Capacitación para la Certificación de Gerentes de ServSafe® fue desarrollado por la Fundación Educativa de la Asociación Nacional de Restaurantes. El Departamento de Salud de Virginia reconoce que la Certificación de Gerente de Protección de Alimentos ServSafe® cumple con los requisitos para ser un Gerente Certificado de Protección de Alimentos. VCE ofrece el programa localmente a trabajadores de servicios de alimentos en restaurantes, hospitales, escuelas y guarderías. Los participantes reciben charlas sobre conceptos de inocuidad alimentaria, como saneamiento, almacenamiento de alimentos, normas de inocuidad, manejo de plagas y prácticas seguras de manipulación de alimentos. Las regulaciones de alimentos en Virginia requieren que cada establecimiento de alimentos tenga al menos un Gerente Certificado en la Protección de Alimentos y que sea responsable de la supervisión y administración.

ServSafe Registration

Learn to forecast sales, manage cash flow and project profits with confidence. Gain essential skills to build strong financial projections for success.

Presented by SCORE Mid-Atlantic

Register HERE

Do you want to open your own business? Do you have an idea for a product or service and you want to bring to market? Maybe you have people ready to buy your products, or customers ready to sign up for your services, but you’re not sure how to start getting paid. You may have an idea what your concept is but you’re not sure if it will make a profitable company. We’ll cover the importance of creating a business plan, figuring out how to determine which licenses and permits you really need, and what other resources are available to launch your new venture.

This 90-minute class is designed to answer the most common, basic questions about the first steps to starting a business and to help you determine next.

Presented by SBDC Lynchburg

More information here

A virtual Small Business Tax Workshop with the Internal Revenue Service!

In this FREE presentation, you will learn:

• about calculating and claiming the deduction for business activities in the home as well as business use of the home

• the requirements you must make to qualify for a deduction

• how to determine the business percentage of home use

• the types of expenses you can and cannot deduct either in full or according to the percentage

• how to determine the limits on deductions

• where to deduct the expenses on your return

  Presented by SBDC

  More information HERE

Explore key promotional strategies like networking, social media and SEO. Learn how to reach your target audience and build an effective marketing plan.

Presented by SCORE Mid-Atlantic

Register HERE

Learn to identify ideal clients, craft a strong value proposition and analyze competitors. Gain insights on pricing strategies to maximize profits.

Presented by SCORE Mid-Atlantic Region

Register HERE

This class is designed for individuals working in various roles, including food service staff, cooks, and servers. It offers a simplified version of the ServSafe curriculum, ensuring that you gain a solid foundation in food safety principles. Upon successful completion, you will receive a valuable Certificate of Attendance, valid for three years. Join us for this informative 3-hour session, completely free of charge.

Register HERE

This class is designed for individuals working in various roles, including food service staff, cooks, and servers. It offers a simplified version of the ServSafe curriculum, ensuring that you gain a solid foundation in food safety principles. Upon successful completion, you will receive a valuable Certificate of Attendance, valid for three years. Join us for this informative 3-hour session, completely free of charge.

Register HERE

Este Curso de Capacitación para la Certificación de Gerentes de ServSafe® fue desarrollado por la Fundación Educativa de la Asociación Nacional de Restaurantes. El Departamento de Salud de Virginia reconoce que la Certificación de Gerente de Protección de Alimentos ServSafe® cumple con los requisitos para ser un Gerente Certificado de Protección de Alimentos.

VCE ofrece el programa localmente a trabajadores de servicios de alimentos en restaurantes, hospitales, escuelas y guarderías. Los participantes reciben charlas sobre conceptos de inocuidad alimentaria, como saneamiento, almacenamiento de alimentos, normas de inocuidad, manejo de plagas y prácticas seguras de manipulación de alimentos.

Las regulaciones de alimentos en Virginia requieren que cada establecimiento de alimentos tenga al menos un Gerente Certificado en la Protección de Alimentos y que sea responsable de la supervisión y administración.

CLICK HERE TO REGISTER

Información del Contacto

Katheryn Parraga
VA Seafood AREC
https://www.arec.vaes.vt.edu/arec/virginia-seafood.html
kparraga@vt.edu